This is a whole topic in its own right! However, a quick overview is;
Create social media profiles
Create accounts across the most relevant platforms for your target audience, namely
- Some businesses have started to use TikTok with good results
Make sure your profile is clear on what you do and why your potential customers should use you.
Use quality graphics and pictures.
Include call to action prompts such as “contact us”, “buy now” or “request a quote”.
Adding hashtags to your posts can increase reach for trending topics. People actively search for hashtag posts online, especially when it comes to twitter.
Monitoring trending hashtags and creating content and posts that are relevant can be a useful strategy. But don’t go overboard with multiple hashtags per post.
Cross promote your media channels
Using your media channels to promote each other is a good strategy to use. For example, advertising your Twitter account on Facebook and vice versa increases awareness of your offerings.
Use social media only discounts
Creating special discounts restricted only to your social media channels can be an effective way to increase followers, likes and shares.
People love finding a good deal and are likely to share with friends and family if they think they would benefit from it.
Alter your approach across platforms
The type of users differs between platforms, so it is a good idea to adjust your content to meet their needs.
LinkedIn for example, is seen as a more professional network than say Instagram, so the content and tone of your posts should be more formal.
Things do change though, and LinkedIn is slowly becoming more of a relaxed platform, which will influence how you advertise and the content you use.
Use a variety of content and be consistent
Using a range of content types is essential. Using a mix of blogs, flyers and videos is the make or break of your marketing campaign.
There has been a huge rise in video marketing across all platforms.
Making sure you post consistently is extremely important. Your audience will come to expect you to post something new. Having a set time and day to post your content is a good idea. What you should be wary of is over posting.
Posting content multiple times on the same platform every single day can reduce the effectiveness of your advertising.
Involve your employees
Your employees are likely to have their own social media accounts. Using them to share and repost your content increases your reach across each platform. Do not make this essential to your strategy though, as your employees may wish to keep their social media life separate from work.
Paid advertising is great way to generate clicks, clicks being visitors to your website. The most common business model is Pay-Per-Click.
As getting to page one on search engine results takes time and a lot of effect, paying for the top(ish) location in search results is a quick and easy(ish) method to get traffic early in the game.
Sound too good to be true? Well the downside is it can be expensive, especially in high competition markets.
You will pay for each click, regardless of whether you make a sale from it, and the cost per click (CPC) can be very high depending on the market and level of competition.
The main types of search ads are text-based ads, followed by display and banner ads.
Text based ads display directly in search results tend to cost more than display ads, which are displayed on websites that are part of the display ad network.
Highly competitive keywords, the search terms your clients will be searching for, can be over £25 per click for search page results.
On average however, most clicks are up to £2 per click.
Display ads are generally lower in cost but have less ROI (return on investment) as people are not actively searching for your products or services when they see your ads.
The most popular platform is Google AdWords as most internet users will search with google, however Bing and Yahoo also run their own paid advertising schemes.
Facebook and LinkedIn also offer paid advertising and tend to be more customisable in terms of targeting specific audiences.